Sentiment - Video and photo montage production

I was very impressed in the initiative used by a Willowfield Funeral Services in Ireland who came upon with the idea of advertising their business by promoting a message about drink driving at Christmas.

http://news.bbc.co.uk/1/hi/northern_ireland/7739332.stm

A great way of publicising your business and getting an incredibly valid message across.

Hooray for forward thinking funeral directors.

Two years ago I set up Sentiment Ltd. I suppose the idea came in many forms, things I’d seen on TV, a string of family funerals both good and bad, my own experience in event planning and production, my brain running overtime at 2am in the morning. It all just merged together and then ‘shabang’ I came up with the crazy idea of funky funerals and video production!!!

There is nothing in the world I love more than being able to bring comfort to people, make them smile, make them laugh or do something that overwhelms them. I like to push the barriers out, do something that will have a positive and lasting impact on people for the rest of their life. Allowing them to celebrate the life of the person they had lost in a way most befitting the person.

I think I had some sort of calling, not so much in the sense a priest or a vicar gets a calling. No god whispered in my dreams to tell me I was destined for greater things – just a true desire to offer people something more and perhaps change the traditional thinking around funerals.